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dc.contributor.advisorvan der Woude, Davidspa
dc.contributor.authorSuárez Schwarzber, Catalinaspa
dc.coverage.spatialBogotá, D.C. - Colombiaspa
dc.coverage.temporal2020spa
dc.date.accessioned2021-08-23T16:42:34Z
dc.date.available2090-06-30
dc.date.created2021-08-20
dc.identifier.urihttp://hdl.handle.net/10726/4206
dc.description.abstractEl objetivo del documento presente es analizar los efectos de las campañas de mercadeo sobre las ventas dentro de la industria de la belleza. Para esto, se realizo una extensa revisión bibliográfica donde se pudieron considerar diferentes conceptos claves que se utilizaran a través de la investigación para comprender la relación que tienen las campañas de mercadeo con las ventas. La metodología para esta investigación fue cualitativa donde se realizaron cinco entrevistas y un focus group compuesto de siete participantes para poder tomar en cuenta la percepción de las personas pertenecientes a la industria de la belleza, en especifico de la cosmética, y el de los consumidores. Con lo mencionado anteriormente, se pudo evidenciar el gran impacto que están teniendo las campañas de mercadeo inclusivo y diverso dentro de las ventas.spa
dc.description.tableofcontentsIntroducción ; 1. Revisión de la literatura ; 2. Estado del arte ; 3. Metodología ; 4. Resultados de la investigación ; Conclusiones ; Recomendaciones ; Limitaciones.spa
dc.format.extent54 páginasspa
dc.format.mimetypeapplication/pdfspa
dc.language.isospaspa
dc.subject.ddc658.802 Temas generales de gestión de marketingspa
dc.titleDiversidad e inclusión en la industria de la belleza en las principales ciudades de Colombia: Bogotá y Medellín.spa
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccessspa
dc.subject.lembAdministración de mercadeo - Investigacionesspa
dc.subject.lembEstrategias de mercadeospa
dc.subject.lembIndustrias de serviciosspa
dc.subject.lembAnálisis de mercadeospa
dc.subject.lembComunicación en mercadeospa
dc.identifier.localADM / SU939d 2021spa
dc.rights.localAcceso restringidospa
dc.type.versioninfo:eu-repo/semantics/acceptedVersion
dc.description.degreenameAdministrador de Empresasspa
dc.identifier.instnameinstname:Colegio de Estudios Superiores de Administración - CESAspa
dc.identifier.reponamereponame:Biblioteca Digital - CESAspa
dc.identifier.repourlrepourl:https://repository.cesa.edu.co/
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dc.description.degreelevelPregradospa
dc.publisher.programAdministración de Empresasspa
dc.publisher.grantorColegio de Estudios Superiores de Administración - CESAspa
dc.type.localTesis/Trabajo de grado - Monografía - Pregradospa
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1f
dc.embargo.terms2090-06-30
dc.contributor.orcidvan der Woude, David [0000-0003-1682-9481]
dc.type.driverinfo:eu-repo/semantics/bachelorThesis*
dc.type.redcolhttp://purl.org/coar/resource_type/c_46ec
dc.contributor.scopusvan der Woude, David [57204114134]


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