Now showing items 1-10 of 15
Colombian consumer willingness to adopt innovative technology products and services
This study has the goal to test the validity of the updated version of the Technology Readiness Index (TRI 2.0; Parasuraman and Colby, 2014) in Colombia and the impact of individual personality traits in the four dimensions ...
North American and European Plastic Equipment Processing Companies’ Relationships with Andean Markets
The purpose of this investigation is to establish why North American firms, specifically, plastic processing machinery firms, don’t have aggressive strategies to improve their performance in Andean countries while the ...