Listar Publicaciones e Investigación por autor "Santalla-Banderali, Zuleima"

Mostrando ítems 1-2 de 2

    • Acceptance of blended learning in executive education 

      van der Woude, David; Dakduk, Silvana; Santalla-Banderali, Zuleima (2018-09-16)
      This article evaluates the factors involved in the acceptance of Blended Learning (BL) with executives based on the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model in executive education. The ...

    • Customer behavior in electronic commerce : a bayesian approach 

      Dakduk, Silvana; ter Horst, Enrique; Santalla-Banderali, Zuleima; Molina, Germán; Malavé, José (MDPI AG, 2017-05)
      Online shopping has increasingly replaced traditional retail shopping, as a large number of consumers have adopted it on a global scale. However, while it is well established in developed countries, e-commerce is still at ...