Listar Publicaciones e Investigación por autor "Losada Otálora, Mauricio"
Mostrando ítems 1-6 de 6
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Co-creation of value and customer experience : an application in online banking
Peña García, Nathalie; Losada Otálora, Mauricio; Juliao Rossi, Jorge; Rodríguez Orejuela, Hector Augusto (MDPI AG, 2021-09-21)The need for the banking sector to digitize its services to improve the efficiency of its processes has motivated a wave of research among academics and professionals. One of the most important themes emerging in e-service ... -
Deterioration of the subjective financial well-being during the coronavirus pandemic: a latent transition analysis
Losada Otálora, Mauricio; Peña García, Nathalie; Juliao-Rossi, Jorge Luis (Emerald insight, 2023-05-30)The authors seek (1) to identify the profiles of subjective financial well-being (SFWB) of bank customers before and during the coronavirus disease 2019 (COVID-19) pandemic, (2) to analyze the transition to profiles of ... -
Interpersonal conflict at work and knowledge hiding in service organizations : the mediator role of employee well-being
Losada Otálora, Mauricio; Peña García, Nathalie; Sánchez, Iván Darío (Emerald Publishing Limited, 2020-11-30)Purpose This paper aims to explore the effects of interpersonal conflicts in the social workplace on various rationalized, knowledge-hiding behaviors in service organizations. This research also examines employee well-being ... -
The role of social media in the creation of brand experiences
Losada Otálora, Mauricio; Sánchez, Iván Darío (Universidad del Valle. Facultad de Ciencias de la Administración, 2018-08-29)La relación entre las redes sociales y la experiencia de marca no se entiende bien todavía a pesar de la importancia estratégica de las plataformas sociales para el marketing. Para resolver este problema, este ... -
Trajectories of innovation : a new approach to studying innovation performance
Juliao Rossi, Jorge; Forero Pineda, Clemente; Losada Otálora, Mauricio; Peña García, Nathalie (Elsevier Inc., 2020-07)Innovation can be a strategy for firms to achieve performance objectives. This specific use of innovation, particularly in technology, has aroused the interest of academics to understand the processes of introducing ... -
What type of client do you need? The brand value co-creation in the banking sector
Peña García, Nathalie; Losada Otálora, Mauricio; Juliao Rossi, Jorge (Frontiers Research Foundation, 2022-09-06)Service-dominant logic established that for the success of service industries, it is vital to acknowledge the customer as an active agent in the commercial ecosystem. To carry it out, the consumer must participate in value ...