Listar Publicaciones e Investigación por autor "Camargo, Oscar Javier"
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The consistency of trust-sales relationship in Latin American e-commerce
Correa Nuñez, Juan Carlos; Laverde Rojas, Henry; Martínez, Camilo A.; Camargo, Oscar Javier; Rojas Matute, Gustavo; Sandoval Escobar, Marithza (Routledge, 2022)Customer’s trust in vendors’ reputation is a key factor that facilitates economic transactions in e-commerce platforms. Although the trust-sales relationship is assumed robust and consistent, its empirical evidence remains ...