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E-loyalty formation : a cross-cultural comparison of Spain and Colombia

dc.contributor.authorPeña García, Nathaliespa
dc.contributor.authorGil Saura, Irenespa
dc.contributor.authorRodríguez Orejuela, Hector Augustospa
dc.date.accessioned2023-06-21T22:23:06Z
dc.date.available2023-06-21T22:23:06Z
dc.date.issued2018-11
dc.identifier.issn1938-9027
dc.identifier.urihttp://hdl.handle.net/10726/5093
dc.language.isoeng
dc.publisherCalifornia State University, Long Beach. College of Business
dc.titleE-loyalty formation : a cross-cultural comparison of Spain and Colombiaeng
dc.typearticle
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.rights.localAbierto (Texto Completo)
dc.type.versioninfo:eu-repo/semantics/acceptedVersion
dc.identifier.instnameinstname:Colegio de Estudios Superiores de Administración – CESA
dc.identifier.reponamereponame:Biblioteca Digital – CESA
dc.identifier.repourlrepourl:https://repository.cesa.edu.co/
dc.description.abstractenglishThis article’s objective is to explore the differences between online shopping behavior in two different markets by explaining the attitudinal and behavioral loyalty of consumers. The proposed model identifies the antecedents of loyalty, as analyzed from different aspects. The model is tested by personal interview surveys of 585 online shoppers in Colombia and Spain. The results indicate that nationality moderates different aspects of the loyalty formation process. In the case of Colombian consumers, affective elements are key determinants of their loyalty attitude, whereas for Spanish online shoppers, attitudinal loyalty is determined primarily by perceived enjoyment in the shopping process, highlighting the importance of hedonic factors in the shopping experience. A significant difference was also found in the satisfaction-attitudinal loyalty relationship between the samples, which tests positively in Colombia but has no significant effect in Spain. Thus, it is proposed that with more experienced consumers, there is greater demand for hedonic elements and less demand for affective elements. The article presents the primary elements for generating attitudinal loyalty among online consumers in an emerging country and finds substantial differences to consumers in a developed country. Suggestions are made for companies that want to adopt an online presence.eng
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.relation.citationvolume19
dc.relation.citationissue4
dc.relation.citationstartpage336
dc.relation.citationendpage356
dc.contributor.orcidPeña García, Nathalie [0000-0002-6594-5940]
dc.contributor.orcidGil Saura, Irene [0000-0002-5758-0806]
dc.contributor.orcidRodríguez Orejuela, Hector Augusto [0000-0003-2865-1748]
dc.type.driverinfo:eu-repo/semantics/article
dc.type.redcolhttp://purl.org/redcol/resource_type/ART
dc.type.coarversionhttp://purl.org/coar/version/c_71e4c1898caa6e32
dc.contributor.scopusPeña García, Nathalie [57202849705]
dc.contributor.scopusGil Saura, Irene [26430896600]
dc.contributor.scopusRodríguez Orejuela, Hector Augusto [35739088000]
dc.description.orcidhttps://orcid.org/0000-0002-6594-5940
dc.description.orcidhttps://orcid.org/0000-0002-5758-0806
dc.description.orcidhttps://orcid.org/0000-0003-2865-1748
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=57202849705
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=26430896600
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=35739088000
dc.identifier.eissn1526-6133
dc.relation.ispartofjournalJournal of Electronic Commerce Research
dc.identifier.urlhttp://www.jecr.org/node/565
dc.subject.proposalE-Loyalty
dc.subject.proposalCross-cultural study
dc.subject.proposalConsumer behavior
dc.subject.proposalPerceived value
dc.subject.proposalWOM
dc.rights.coarhttp://purl.org/coar/access_right/c_abf2


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