ListarArtículos y borradores de administración – Working papers por tema "e-WOM"
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Spreading the word : how customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth Intention
(Elsevier BV, 2019-06-10)The study of customer experience has gained substantial importance in the consumer behavior field because of how it impacts the development of long-term relationships with customers. The next frontier of customer experience ...