• Customer behavior in electronic commerce : a bayesian approach 

      Dakduk, Silvana; ter Horst, Enrique; Santalla-Banderali, Zuleima; Molina, Germán; Malavé, José (MDPI AG, 2017-05)
      Online shopping has increasingly replaced traditional retail shopping, as a large number of consumers have adopted it on a global scale. However, while it is well established in developed countries, e-commerce is still at ...